Carolina blue is Pantone Matching System (PMS) color 542.

Carolina blue should always be the predominant color in publications. For additional publications colors, see Color Palette section.

The logo and the Carolina blue color should have a significant presence on the cover and first pages of every publication. Always use the same color blue as the logo for other blue graphics within your publications.

Color palettes can elicit responses from readers and it’s important to consider your palette before beginning a publication. Carolina blue should be the predominant color in any publication. Avoid using colors that could be confused with other health care systems.

While there are no official color palette guidelines for UNC Health Care or the UNC School of Medicine, the following colors complement the logos and color:


UNC Lineberger Approved Color Palette