Official Logos

A logo is the official graphic identity of an organization or group. UNC Lineberger and UNC Cancer Care have two official logos:

UNC Lineberger 542

 

 

 

  

UNC Cancer Care 542

 

 

 

One of the approved logos should be prominently displayed on the cover page and/or first pages of your publication.

The UNC Lineberger logo should always be accompanied by the full name of the cancer center in text:  UNC Lineberger Comprehensive Cancer Center.  The NCI Comprehensive Cancer Center Logo should be placed on your publication in a secondary position except for business cards where it is optional due to the limited space available.  This logo is also available from External Affairs.

NCI logo

The logos may also be used in black 

UNC Lineberger Blk

 

 

 

UNC Cancer Care Blk

 

 

Choice of Logo

Please choose the logo that is most appropriate for the audience being addressed by your communications.  In general, clinical audiences should be addressed with the UNC Cancer Care logo and research audiences with the UNC Lineberger logo (accompanied by the NCI logo).  In some cases, both logos may be used.  All requests to use dual logos must be approved by UNC Lineberger Communications and Marketing.

Questions should be directed to UNC Lineberger Communications and Marketing.  Contact Katy Jones  or 919-962-3405.

Using the logos

 

The NCI logo may be used smaller and in a less prominent location than the primary logo.

 

Use the logos only in the approved colors: white, black and Carolina blue (see: Color). The logo must be reproduced from reproduction-quality art or from high-resolution digital files. Even if the logo looks clear on screen, when printing low-resolution logos the graphics will look unclear or “fuzzy” to your audiences.

Official academic or institutional communications should always use the standard, approved logo only (not the Ribbon Foot).

Consistency within our publications and through our graphic identities can strengthen our brand. An excessive number of graphic identities can have the reverse effect, diluting the brand. Consolidate the number of logos used for your organization whenever possible.

In exceptional circumstances, individual logos for programs, etc. may be approved if there is a compelling and proven need. All logo requests must be submitted to Public Affairs & Marketing, and final approval will be given by the dean/CEO.

Basic guidelines for using the logo within your printed projects:

Do:

  • Use the logo in white on dark, black or Carolina blue backgrounds and in blue or black on light backgrounds.
  • Use the logo only in the approved colors: white, black and Carolina blue (see: Color).
  • Reproduce the logo only from reproduction-quality art or from high-resolution digital files.
  • Ensure the Old Well appears in its entirety within the logo.

 

Do not:

  • Copy the logo from this web site to use -- please use the email link above to request a high-quality copy.
  • Put the logo on a heavily patterned background.
  • Shrink, stretch or reconfigure the logo.
  • Alter the text of the logo.
  • Add any text to the logo, such as a program name.

For technical guidelines, visit http://www.unc.edu/design/web/resources_logosdownload.php.

Other Graphic Marks

Spirit marks, emblems, icons or other informal graphic identities of the organization or its departments must be developed and approved by Public Affairs & Marketing.

A spirit mark is an informal graphic with limited use as a graphic mark, in addition to the approved logo, to communicate organization spirit, identify a unique program or service, or unify a group or audience toward a common goal.

The UNC Lineberger Comprehensive Cancer Center/N.C. Cancer Hospital spirit mark is the ribbon foot:

with trademark

The ribbon foot MUST be used with one or both of the official logos or with text identifying it as associated with UNC Cancer Care, UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital.

All graphic identifier marks should be used sparingly and only in conjunction with fundraising or public awareness efforts. Spirit marks should never be used in official academic or institutional communications or in place of the approved logo.

 

The Ribbon Foot is a trademark of UNC Lineberger Comprehensive Cancer Center and may not be used without the express permission of UNC Lineberger’s Office of External Affairs and are subject to the following requirements:

  • The ribbon foot is a trademark of UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital and must be used with the trademark ( ™) symbol
  • The ribbon foot must be used with the official logo or with text identifying it as associated with UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital
  • The same color and logo use guidelines apply to the ribbon foot as to the official logo.  No alteration may be made to the spirit mark, including application of different colors to the design.

All graphic identifier marks should be used sparingly and only in conjunction with fundraising or public awareness efforts. Spirit marks should never be used in official academic or institutional communications or in place of the approved logo.