Publication Style Guidelines

Publications promote the values and work of everyone at UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital to a variety of audiences. Communicating with visual and stylistic consistency will elevate our messages and more closely aligns our communications with the great work we do every day.

Any publication or web site intended for regular publication or dissemination by UNC Lineberger Comprehensive Cancer Center, the N.C. Cancer Hospital or affiliated entities must be approved in advance by the UNC Lineberger Office of External Affairs and, in some cases, by the UNC Health Care Office of Public Affairs & Marketing.

Style Requirements
Graphic style requirements are style items that aim to clearly identify UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital and affiliated organizations, departments and services as such. All communications must adhere to these style requirements.

All marks are trademarks of UNC Health Care and the UNC School of Medicine. Use of the identities is managed by Public Affairs & Marketing. If you have questions about using the logos, contact Katy Jones at (919) 962-3405. 

All logos must be approved by UNC Lineberger Communications & Marketing in conjunction with Public Affairs & Marketing, and must comply with the following standards.