KIOTI Tractor Digs in, Raises $15,267 for Breast Cancer Research

KIOTI Tractor donated all proceeds from a silent auction of the “DIGGIN’ PINK - DIGGIN’ FOR THE CURE” tractor to support breast cancer research at UNC Lineberger. Douglas Earwood, KIOTI director of sales and marketing, presented the $15,267.00 check to Jennifer Bowman, special events coordinator for UNC Lineberger.

Kioti Donation The special edition tractor, painted pink in honor of Breast Cancer Awareness Month, was showcased at KIOTI Tractor’s booth at the Sunbelt Ag Expo in Moultrie, Georgia. Silent bids were accepted throughout the show and the tractor was awarded to the highest bidder.

The idea for the gift began after Leslie Schreiner, Office Manager in the UNC Lineberger Protocol Office, talked with a relative at a family event. Christina, her relative who works at KIOTI’s national headquarters in Wendell, told Leslie that KIOTI was interested in raising funds for breast cancer and asked if she knew of a group that would benefit from what was raised. Leslie said, “Yes I do. The place that I now work.”  They spoke further, and after her relative talked with the leadership team at KIOTI, the company decided to support UNC Lineberger’s breast cancer research. 

Leslie recalls when she received the email from her relative about the amount raised. “I was overwhelmed.  I grabbed a few people to show them the email to make sure I was seeing correctly and then immediately called and emailed to say thank you. It’s wonderful that KIOTI is so committed to giving back to the community.”

KIOTI Tractor CEO, Peter Dong-Kyun Kim, says, “Selecting a charity to donate the proceeds to was a challenging decision since there are many honorable organizations in our area. We feel strongly that UNC Lineberger will put these proceeds to great use by continuing to offer North Carolina breast cancer patients and their families the best treatment and support available.”

A second tractor was auctioned off at the National Farm Machinery Show in Louisville, Kentucky this past February.