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Bill and Dana Starling

Nothing more important

Starlings“There’s nothing more important to invest in than cancer research,” says Bill Starling. “It is the number one killer in the world.”

Bill, who has spent his career bringing innovative medical devices to the market, and his wife, Dana, created a charitable remainder trust in 1993 to benefit UNC. While doing some updated estate planning, the Portola Valley, California couple discussed the various ways that they have been involved at UNC and where they would like the charitable portion of the trust to make an impact. They decided to increase the value of the CRT and designated 25 percent to UNC Lineberger.

Bill says, “I think Lineberger’s mission is one of the most important on campus. It’s personal and we are very happy to support it. We have been made aware about how crucial the research and discoveries made at Lineberger are for advancing the field, finding therapies and cures.”

Dynamic science isn’t the only reason why the Starlings think UNC Lineberger is a great place to make a difference. “We have all been touched by cancer and I am familiar with several major academic medical centers. A childhood friend of mine was treated at UNC and his experience was just spectacular: he and his family could not have been more pleased with the care, the follow up, and the absolute commitment to the patient.”

The Starlings attribute some of that focus to what they call, “the Carolina Way of living.” “So many academic medical centers are built on the individual. At Lineberger and at UNC in general the faculty are amazingly collegial. There is a team spirit, the collaborative chemistry is fabulous.”