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You are here: Home / News / 2011 News / "CORONA CARES" Program to Benefit N.C. Cancer Hospital

"CORONA CARES" Program to Benefit N.C. Cancer Hospital

by Susan Lucas last modified Mar 31, 2011 03:59 PM

RALEIGH, NC - Crown Imports today announced that its "Corona Cares" charitable donation program in North Carolina will benefit patients and families at the N.C. Cancer Hospital, which is part of UNC Health Care.

"All of the physicians and staff at the N.C. Cancer Hospital are grateful to Crown Imports and Long Beverage, as well as all of the N.C. wholesalers, whose commitment to caring will benefit patients and families from all 100 of North Carolina's counties," said Richard M. Goldberg, MD, Physician-in-Chief.

The "Corona Cares" program was initiated in 2005 by Crown Imports and local wholesalers to benefit sick kids and their families at Children's Memorial Hospital in Chicago. It has since spread to additional markets and benefits other charities. Crown Imports, Corona's exclusive U.S. importer provides all of the necessary program tools to wholesalers including, "Corona Cares" paper limes that are sold in retail accounts, customized pennant strings, and graphics for creating banners and posters. At the N.C. Cancer Hospital, funds will support programs that benefit patients and families receiving cancer treatment.

The North Carolina "Corona Cares" program will run in September across the state. Crown Imports and all of the wholesalers across the state have committed 25 cents of every case of Corona Extra and Corona Light sold in September to the program.

"I'm proud to be able to support this great cause by partnering with the 'Corona Cares' program in the area," said Rodney Long, principle at Long Beverage, Inc. "We, and our program partners, look forward to helping to support families and patients at the N.C. Cancer Hospital."

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. For more information, visit www.crownimportsllc.comIcon indicating that a link will open an external site.

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.

About the N.C. Cancer Hospital

The UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital are creating the new face of cancer research and treatment in North Carolina. An unprecedented effort to make strides against cancer and the suffering it causes is fueled by collaboration across the population, basic and clinical sciences.

The state's only public cancer hospital, the 315,000 square foot facility is part of the UNC Health Care system. The hospital opened in August, 2009 and construction was funded by an $180 million authorization of funds from the N.C. General Assembly. The new hospital triples the previous patient care space and significantly increases the number of patients that can be served. Every patient at the N.C. Cancer Hospital is provided with a treatment plan created by a team of doctors and health care providers from across the spectrum of cancer care, ensuring that they get the very best care in an environment that cares for the whole person.

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