Branding & Style Guidelines

Why a style guide?

UNC Health Care and UNC School of Medicine launched this style guide, which was approved by the Health Care board in November 2009, to achieve the following objectives:

  • Ensure a consistent approach to telling our story
  • Build trust by demonstrating that a clear vision and deeply held values drive everything that we do. Over time, we seek to paint a clear picture of our organization at the most fundamental level.
  • Create visual and stylistic consistency in communications to build a clear and unified vision of our organization.

UNC Lineberger Comprehensive Cancer Center, UNC Cancer Care and the N.C. Cancer Hospital encompass multiple organizations and entities, making clear communication of our messages, objectives and values even more important.

As a service to our team, we have adapted the UNC Health Care and UNC School of Medicine style guide to the key situations faced by UNC Lineberger, UNC Cancer Care and N.C. Cancer Hospital employees and are providing a set of resources to assist you in clear, consistent communication that supports our standards of excellence.

These guidelines apply to all internal and external communications/publications sanctioned and created through or on behalf of UNC Lineberger Comprehensive Cancer Center, UNC Cancer Care and the N.C. Cancer Hospital.

Guidelines for the UNC Cancer Network logo may be found here.

Together, we seek to shape a positive perception of us among our many audiences and stakeholders. We hope you find this guide useful.

Additional resources


If you have additional style questions, contact Katy Jones, Director of Communications and Marketing or 919-962-3405 or refer to the Associated Press (AP) Style Book.

A pdf version of the entire style guide is available for download Icon indicating link that will launch an Adobe pdf file here.