"Signature" Event Kicks Off Performance BMW Cares Sales Drive

UNC Lineberger magnets were placed on the cars in the showroom.An autograph session with former UNC men's basketball great and current forward for the Indiana Pacers Tyler Hansbrough was held on September 17, 2010 at Performance BMW  and raised over $1,200 for UNC Lineberger!

"Performance BMW is an active community sponsor for many causes, and we have been engaged with UNC Lineberger for several years," said Gerald Ramoin, Executive General Manager and Vice President of Performance Auto Mall. "Dean Linke, our director of marketing, came up with the idea to have Tyler's autograph session support UNC Lineberger. We feel strongly that UNC Lineberger is a great community cause."

The event kicked off Performance BMW's Turn the Town Pink promotion that will be ongoing through October. With every specially priced new or certified preowned BMW sold, a donation will be made to UNC Lineberger.