Colors

Adhering to the following color reproduction guidelines will help in creating a consistent image and maintaining the visual impact of the visual identity. Whenever possible, the UNC Lineberger logo should appear in Carolina Blue.

The logo may also be reproduced in black or white. When appearing on white or light background, the entire logo should be either black or PMS® 542. When appearing on a dark or black background, the entire logo should reverse out to white.

For all print publications

Carolina Blue = PMS® 542.

For process color matching:
Cyan 60 Magenta 19 Yellow 1 Black 4

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For all web applications and digital content

The University follows the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA for all new digital materials.

For more information about digital accessibility standards, visit the UNC Digital Accessibility Office.

Web Carolina Blue

Hex #4B9CD3
RGB 75, 156, 211
Note: Use with font sizes larger than 24 px (or 19 px and bold)

Hyperlink Blue

Hex #007FAE
RGB 0, 127, 174
Note Use on a white background only

See UNC Web Alternative Colors for more information

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Restrictions regarding color and logos

• Do not change any colors of the signature
• Do not screen any of the signature colors
• Do not print the signature in black over a dark background
• Do not print the reversed out signature onto a light or white background
• Do not place signatures over a heavily patterned background