Logos
Please use only the approved, official versions of the UNC Lineberger logo. Downloads are provided here.
The UNC Lineberger logo is the approved logo for use by the cancer center approved by the University of North Carolina at Chapel Hill. This version of the logo has been developed for use by approved schools, centers and institutes that wish to designate their names in the signature. Do not alter these logos, their colors, or contents in any way.
Please email unclinebergernews@med.unc.edu to request logos in the following file types: SVG (.svg), CMYK (.eps) and PMS (.eps). Note: UNC Lineberger employees can access this full suite of files on the UNC Lineberger Intranet – Branding & Templates (must be signed in to view).
School / division signatures are a way of branding schools, the College and top-level administrative areas within the University. When appropriate, school / division signatures may replace the University signature. In no case should more than one signature be used at the same time. In the event that two or more division brands are needed, please use the University signature. The school / division signature is available in two variations: horizontal and vertical.
Learn more about logo usage and guidelines in the UNC Lineberger Brand Guidelines Overview document.
View Brand Guidelines Overview Document
If you’re collaborating with a graphic designer to develop new UNC Lineberger branded materials, please share these updated guidelines with them for reference and consistency.
UNC Lineberger Logos
One-stop download – all logos as PNG files in a compressed ZIP folder: download logo package
Jump to individual files:
Horizontal Logos
Download PNG: Carolina blue logo and navy text
Download PNG: Carolina blue logo and Carolina blue text
Download PNG: black logo and black text
Download PNG: navy outline logo and navy text
Download PNG: Carolina blue logo and white text
Download PNG: white logo and white text
Vertical Logos
Ribbon Spirit Mark
The ribbon foot is the spirit mark of the UNC Lineberger Comprehensive Cancer Center.The spirit mark should only be used in conjunction with fundraising or public awareness efforts.
Spirit marks should never be used in official academic or institutional communications in place of the approved UNC Lineberger logo.
The ribbon foot is a registered trademark of UNC Lineberger Comprehensive Cancer Center and may not be used without the permission of the UNC Lineberger Office of Communications and Marketing and are subject to the following requirements:
- The ribbon foot is a registered trademark of the UNC Lineberger Comprehensive Cancer Center and must be used with the registered ® symbol.
- The ribbon foot must be used with the official logo or with text identifying it as associated with UNC Lineberger or the N.C. Basnight Cancer Hospital.
- The same color and logo use guidelines apply to the ribbon as to the official logo. No alteration may be made to the spirit mark, including application of different colors to the design.
A spirit mark is an informal graphic with limited use as a graphic mark, in addition to the approved logo, to communicate organization spirit, identify a unique program or service, or unify a group or audience toward a common goal.
Note: Spirit marks, emblems, icons or other informal graphic identities of the organization or its departments must be developed and approved by UNC Lineberger Communications & Marketing.
UNC Cancer, UNC Health and UNC Hospital Logos
UNC Health has implemented a modified visual identity. Entities and departments within UNC Health are now required to follow these new guidelines. These new identity standards include a modified UNC Health logo, along with Facility and Affiliate logo systems. UNC Cancer, UNC Health and UNC Hospitals logos are available to employees on the UNC Health Intranet.
For questions about UNC Health or UNC Hospitals logos or to request one, please contact UNC Health’s Public Affairs & Marketing team, brand@unchealth.unc.edu
Additional Logo Information
Project/Research Logo Needs
Unit logos are only allowed for colleges, schools, and approved centers and institutes. One of the ways to establish a unique brand within the University is to implement a “type treatment.” Type treatments are stylized version of department names that are set below the University logo or corresponding unit logos.
Example of type treatment:
