Branding

Brand Guidelines for UNC Lineberger Comprehensive Cancer Center

Our UNC Lineberger brand is reinforced by maintaining a consistent message, tone, and visual style across all communications.

The marketing and communications team at UNC Lineberger plays a key role in enhancing and promoting the brand, and every member of our community helps shape and sustain our shared narrative as brand ambassadors.

These updated guidelines maintain our alignment with the university brand architecture released Nov. 2025.

Any publication or website intended for regular publication or dissemination by UNC Lineberger Comprehensive Cancer Center, the N.C. Basnight Cancer Hospital or affiliated entities must be approved in advance by the UNC Lineberger Office of Communications, and, in some cases, by the UNC Health Office of Public Affairs & Marketing.

Brand Elements & Resource Library

If you’re collaborating with a graphic designer to develop new UNC Lineberger branded materials, please share these updated guidelines with them for reference and consistency.

View Brand Guidelines Overview Document

Our Name

Find information and examples of specific references to UNC Lineberger and affiliated entities, as well as references to specific departments.

Design Guidelines

Find information on colors, fonts, photography, templates, and communications guidelines for UNC Lineberger.

Logos

Find the approved, official versions of the UNC Lineberger logo and logo usage guidelines.

Questions and Support

Connect with our team for communications and marketing support: UNC Lineberger Communications and Marketing

If you have specific questions about the new guidelines or usage, please email Erin Sommer, erin.sommer@unchealth.unc.edu.

For UNC School of Medicine communications support, please contact UNC School of Medicine Communications