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Design Guidelines

Colors

For the full list of primary, secondary and supporting colors and their color codes, please visit Color on the University Branding and Identity Guidelines website. These colors should be used in print, web and digital applications.

Carolina Blue, navy and white are at the core of our visual identity. They should be the main colors on all University materials. Carolina Blue is our most recognizable color and should be used as much as possible.

Fonts

All recommended fonts fit within the University’s larger brand system. It is recommended that these fonts are used in any UNC Lineberger-related publications. These fonts should be used in print, web and digital applications.

For more information and to download the fonts, please visit Typography on the University Branding and Identity Guidelines website.

Photography

Please visit Photography on the University Branding and Identity Guidelines website for information on:

  • Tone and mood for university photography
  • Tips for taking a great photo
  • Photography resources at UNC-Chapel Hill
  • Photography consent/release guidelines

These guidelines should be used for photography in materials related to UNC Lineberger.

Templates

All templates have moved to the UNC Lineberger Intranet.

Find templates for use in materials promoting UNC Lineberger, including a research poster template, PowerPoint template and letterhead.

Quick link to templates (must be signed in to intranet): UNC Lineberger Branding Guidelines & Templates

To learn more about intranet access, please visit: UNC Lineberger Intranet

Communications Guidelines

Guidelines have moved to the UNC Lineberger Intranet.

Quick link to guidelines (must be signed in to intranet): UNC Lineberger Communications Guidelines

To learn more about intranet access, please visit: UNC Lineberger Intranet