University of North Carolina at Chapel Hill
Primary Mentor: Noel T. Brewer, PhD
My broad research interest lies in health communication, particularly in the context of tobacco control. Much of my experience lies in examining the effect of interpersonal communication and social influence on health-promoting outcomes, and conducting formative and evaluative research for mass media-driven health interventions.
My current work deals with examining the communication processes through which people engage with cigarette constituent-related information, and investigating the effects of cigarette constituent disclosures on smokers’ intentions to quit, as well as the social interactions that surround these disclosures.
- Jeong, M. (2017). Sharing tobacco and e-cigarette information: Predicting its occurrence and valence among youth and young adults. Health Communication. Advance online publication. doi: 10.1080/10410236.2017.1331310
- Jeong, M., Tan, A. S. L., Brennan, E., Gibson, L., & Hornik, R.C. (2015). Talking about quitting: Interpersonal communication as a mediator of mass media campaign effects. Journal of Health Communication, 20(10), 1196-1205. doi:10.1080/10810730.2015.1018620
- Gibson, L.A., Parvanta, S.A., Jeong, M., & Hornik, R.C. (2014). Evaluation of a mass media campaign promoting using help to quit smoking.American Journal of Preventive Medicine, 46(5), 487-495.
- Jeong, M., & Bae, R. E. (2017). The effect of campaign-generated interpersonal communication on campaign-targeted outcomes: A meta-analysis. Health Communication. Advance online publication. di: 10.1080/10410236.2017.1331184
- Jeong, Ml, Gilmore, J.S., Bleakley, A., & Jordan, A. (2014). Local news media framing of obesity in the context of a sugar-sweetened beverage reduction media campaign. Journal of Nutrition Education and Behavior, 4696), 583-388. doi:10.1016/j.jneb.2014.04.294