MD, MPH
Elizabeth and Oscar Goodwin Distinguished Professor, Family Medicine
Director, UNC Tobacco Treatment Programs
UNC-Chapel Hill
Cancer Prevention and Control Research Program
Area of Interest
I am interested in all aspects of tobacco use interventions. This includes tobacco policy, cessation, youth prevention, advertising and electronic cigarettes. I am the medical director of UNC’s Tobacco Treatment Programs in the School of Medicine that treats over 4,000 tobacco users annually in inpatient, cancer, worksite and outpatient settings.
Awards and Honors
- WCHL Hometown Hero Award, Chapel Hill, NC, 2011
- U.S. Army Dental Command Presentation Award, 2010
- Evan’s Lifetime Leadership Award, Durham, 2009
- Academy of Educators, UNC School of Medicine, 2006
- Ned Brooks Award for Service, 2003
- 4H Distinguished Service Award, 2002
- UNC Chancellor’s Award for Service, 2001
- Physician Excellence Prevention Award, North Carolina Prevention Partners, 2000
- Award for Community Service, Governor James Hunt, 2000
- Young Leadership Award, Durham/Chapel Hill Jewish Federation, 1999
- Rising Star Award University of North Carolina Hospitals, Chapel Hill, NC, 1998
- Excellence in teaching and scholarship, UNC Department of Family Medicine, 1997
- NIH National Research Service Award – Primary Care Research Fellowship, Chapel Hill, NC, 1990
News and Stories

Graphic warnings on little cigars and cigarillos drive higher quit rates, UNC study shows
Adam Goldstein, MD, MPH, and colleagues report that graphic health warnings on little cigars and cigarillos significantly increase users’ intentions to quit and promote behaviors linked to tobacco cessation.

Editorial underscores need to pair lung cancer screening with comprehensive smoking cessation support
Kimberly Shoenbill, MD, PhD, MS, and Adam Goldstein, MD, MPH, outline the need for health professionals to work collaboratively to optimize tobacco cessation treatment in patients undergoing lung cancer screening.