Allison J. Lazard

Allison J. Lazard, PhD, is a UNC Lineberger Comprehensive Cancer Center member and an Assistant Professor in the UNC School of Media and Journalism.

PhD
Assistant Professor
UNC-Chapel Hill
Cancer Prevention and Control

Area of interest

Allison Lazard’s research focuses on how visual and interactive design influences the perceptions and impact of health communication. She uses communication and health behavior theories to identify and evaluate visual strategies to increase the effectiveness of health communication efforts. Partnering with content experts, Lazard has examined the impact of visual and interactive message design for variety of applied health topics, including: designing icons to communicate harms of smoking, evaluating website designs for tobacco prevention and control, and the impact of pictorial warnings; evaluating the impact of implicit (visual) and explicit (text-based) claims in food marketing; leveraging visual metaphors to increase engagement with mental illness messages; tailoring interactive prenatal health education for secondary audiences (men); and using design cues to increase the feeling of being with others (social presence) with cancer prevention and survivorship apps. Lazard is interested in creating new partnerships to study how we can optimize the delivery of critical health information to have the greatest impact on health outcomes.

Awards and Honors

  • 2015 American Academy of Advertising Dissertation Proposal Competition Award
  • 2014 Texas Advertising Continuing Fellowship, The University of Texas at Austin
  • 2014 Tracy-Locke/Morris Hite Endowed Presidential Scholarship for Advertising Studies
  • 2014 Doctoral Honors Seminar Invitee, National Communication Association
  • 2013 Texas Advertising Continuing Fellowship, The University of Texas at Austin
  • 2012 Pre-emptive Graduate Fellowship, The University of Texas at Austin

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