Allison Lazard

Allison J. Lazard, PhD, is a UNC Lineberger Comprehensive Cancer Center member and an Assistant Professor in the UNC School of Media and Journalism.



PhD
Assistant Professor

Area of interest

I have a strong background in visual design research for health communication campaigns, including tobacco control. I have over 10 years of experience in research and creative development of health communication campaigns, including tobacco prevention and cessation messages for adolescents, young adults, and adults. In particular, my research revolves around a core interest in how visual and interactive design influences perception of and engagement with evidence-based health communication.

I have expertise regarding visual communication strategies to increase the effectiveness of messages delivering critical health information online and promoting positive health behavior change. I have examined the impact of visual and interactive design variables for shaping how audiences react to and engage with critical health information online across cancer-focused topics and with vulnerable populations. In our current Tobacco Center of Regulatory Science (TCORS), I am a Co-Investigator on our research evaluating website designs to increase understanding of constituents in tobacco smoke. I am also a Co-Investigator on our project to develop and evaluate the impact of a point-of-sale campaign to discourage non-cigarette tobacco product use among adolescents and young adults. Additionally, to complement this point-of-sale campaign, I was the PI of a pilot study to develop and optimize our NCTP website that supported our main study’s randomized cluster trial and will serve as the digital media platform for our proposed study.

Awards and Honors

2012 Pre-emptive Graduate Fellowship, The University of Texas at Austin
2013 Texas Advertising Continuing Fellowship, The University of Texas at Austin
2014 Doctoral Honors Seminar Invitee, National Communication Association
2014 Tracy-Locke/Morris Hite Endowed Presidential Scholarship for Advertising Studies
2014 Texas Advertising Continuing Fellowship, The University of Texas at Austin
2015 American Academy of Advertising Dissertation Proposal Competition Award

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