PhD
Associate Professor
Hussman School of Journalism and Media
Co-Leader, UNC Lineberger Cancer Prevention and Control Research Program
UNC-Chapel Hill
Cancer Prevention and Control Research Program
Area of Interest
Dr. Allison Lazard’s research focuses on how visual and interactive message design influences the perceptions and impact of health communication. She uses communication and health behavior theories to identify and evaluate strategies to increase the effectiveness of health communication efforts. Dr. Lazard has examined the impact of health communication for variety of areas, including: peer-to-peer cancer support, adolescent and young adult cancer support, tobacco prevention, food and cannabis marketing, and mental health and wellness promotion. Dr. Lazard’s work informs how we can optimize the delivery of critical health information to have the greatest impact on health outcomes.
Awards and Honors
- David Brinkley Teaching Excellence Award, UNC Hussman School of Journalism and Media, 2021
- E. Reese Felts Jr. Distinguished Associate Professor – Term Professorship, 2020
News and Stories
Alcohol warning labels may not be reaching US adults, new research suggests
Findings from a study by UNC Lineberger's Marissa Hall, PhD, and colleagues suggest the current US alcohol warning label may no longer be an effective tool for communicating alcohol-related health risks to consumers.
Allison Lazard and Melissa Gilkey named co-leaders of UNC Lineberger’s Cancer Prevention and Control Program
Allison Lazard, PhD, and Melissa Gilkey, PhD, will co-lead the UNC Lineberger Cancer Prevention and Control Program, joining long-time program co-leader Ethan Basch, MD, MSc, FASCO.
