PhD
Associate Professor, Health Policy and Management
UNC-Chapel Hill
Cancer Prevention and Control Research Program
Area of Interest
I am an Associate Professor in the Department of Health Policy and Management and co-direct the Implementation Science Methods Unit at the NC Translational and Clinical Sciences Institute (“NC TraCS,” UNC’s Clinical and Translational Science Award from NIH). As a health services researcher and implementation scientist, my research identifies important gaps in implementing evidence-based practices (e.g., patient-reported outcome measures ([PROMs]) as a standard of care and how those gaps are related to poor patient and clinic outcomes. I teach two graduate courses (one per year) in the UNC Gillings School of Global Public Health: 1) Patient-reported outcome measures and application in care delivery and research (course code: HPM 794); and 2) Implementation science in health (course code: HPM 767). My research program has been funded by NIH, PCORI, AHRQ, Pfizer, Sivan Innovation, Urogen, and foundations. My work has significantly influenced the field with >80 peer-reviewed publications that have been cited more than 8,500 times. My grant from Pfizer (with MPI Debbie Liang, PharmD) is testing implementation outcomes for a novel oncology care model where clinical oncology pharmacists serve as PROM monitors instead of oncologists and nurses.
Awards and Honors
- Inducted into Sigma Xi, 2025
- Board of Directors (elected) for the International Society for Quality of Life Research (ISOQOL), 2024-2027
- Plenary speaker, International Society for Quality of Life Research, Koln, Germany, 2024 Keynote speaker,
- Province of Alberta PROMs conference, Alberta, Canada, 2023
- Steering Committee for PROTEUS-Practice’s dissemination effort for implementing patient reported outcome measures in Clinical Practice (funded by Pfizer), 2020
- Finalist for “Best paper of the year” award, Quality of Life Research journal, 2022
- World-ranked expert in patient outcome assessment (top 0.1% in PROMs), 2021-present
- Emerging Leader Award, International Society for Quality of Life research (ISOQOL), 2020
- Innovation Award, UNC Lineberger Comprehensive Cancer Center, 2020-2022
- UNC Provost Award for Junior Faculty, 2020-2021
- World-ranked expert in quality of life research, Expertscape, 2019-present
- Michael S. O’Malley Alumni Award for Publication Excellence in Cancer Population Sciences, UNC-Chapel Hill, 2017
- Merit awardee, Conquer Cancer Foundation, 2016
News and Stories

Electronic reporting of symptoms by cancer patients can improve quality of life and reduce emergency visits
The PRO-TECT randomized clinical trial was conducted to assess the real-world impact of electronic patient-reported outcomes symptom monitoring on clinical outcomes compared to usual care.

Using telehealth to regularly report symptoms improved overall well-being for patients with advanced cancer
Ethan Basch, MD, MSc, FASCO, reports that people with advanced cancer who reported their symptoms weekly using an electronic survey had better outcomes compared to those who were evaluated less frequently via in-person clinical visits.
