Assistant Professor, Family Medicine
Gillings School of Global Public Health
Cancer Prevention and Control
Area of Interest
Byron uses behavioral science to improve health communication that supports tobacco control policies. By reducing smoking, these policies can reduce the prevalence of cancer and other tobacco-related diseases. Byron is currently studying public perceptions about a proposed FDA policy to reduce the nicotine content in cigarettes and how to prepare healthcare providers for this policy. He also conducts research in Indonesia on the effects of new tobacco products and policies on smoking prevalence.
News and Stories
NIH and FDA award $18.6M to UNC Tobacco Center of Regulatory Science
UNC TCORS was launched at UNC Lineberger in 2013 and provides scientific studies that inform FDA’s regulatory authority for tobacco products.