PhD
Associate Professor, Health Behavior
UNC-Chapel Hill
Cancer Prevention and Control Research Program
Area of Interest
Dr. Hall’s overarching career goal is to design and evaluate evidence-based food, tobacco, and alcohol policies. Much of her research focuses on policies in retail environments, including warning labels, product availability regulation, and marketing restrictions. Dr. Hall applies a range of methodological approaches to explore policy-related research questions, including online experiments, randomized trials, and qualitative research. She is leading two NIH-funded trials about alcohol warnings and front-of-package food labels. Dr. Hall co-leads a national working group focused on promoting evidence-based front-of-package food labeling policies.
Awards and Honors
- Phillip and Ruth Hettleman Prize for Artistic and Scholarly Achievement, UNC-Chapel Hill, 2025
- Junior Faculty Development Award, University of North Carolina at Chapel Hill, 2021
- Delta Omega Service Award, 2017
New and Stories

Updated alcohol warning labels may prompt people to cut back
New labels on alcoholic beverages warning of specific disease risks, including cancer and liver disease, could better motivate reduced drinking, according to a new study.

Alcohol warning labels may not be reaching US adults, new research suggests
Findings from a study by UNC Lineberger's Marissa Hall, PhD, and colleagues suggest the current US alcohol warning label may no longer be an effective tool for communicating alcohol-related health risks to consumers.