PhD
Associate Professor, Health Behavior
UNC-Chapel Hill
Cancer Prevention and Control Research Program
Area of Interest
Dr. Hall’s overarching career goal is to design and evaluate evidence-based food, tobacco, and alcohol policies. Much of her research focuses on policies in retail environments, including warning labels, product availability regulation, and marketing restrictions. Dr. Hall applies a range of methodological approaches to explore policy-related research questions, including online experiments, randomized trials, and qualitative research. She is leading two NIH-funded trials about alcohol warnings and front-of-package food labels. Dr. Hall co-leads a national working group focused on promoting evidence-based front-of-package food labeling policies.
Awards and Honors
- Phillip and Ruth Hettleman Prize for Artistic and Scholarly Achievement, UNC-Chapel Hill, 2025
- Junior Faculty Development Award, University of North Carolina at Chapel Hill, 2021
- Delta Omega Service Award, 2017
New and Stories

Alcohol warning labels may not be reaching US adults, new research suggests
Findings from a study by UNC Lineberger's Marissa Hall, PhD, and colleagues suggest the current US alcohol warning label may no longer be an effective tool for communicating alcohol-related health risks to consumers.

UNC Lineberger faculty members presenting Het Talks during University Research Week
Three UNC Lineberger members will share their research during the Het Talks at UNC-Chapel Hill’s University Research Week, Oct. 20-24.