A researcher wearing pink latex gloves and a white lab coat pipettes into a small vial.
Power of Pink logo

Raising critical funds for breast cancer patients at the UNC Breast Center

This October, during Breast Cancer Awareness Month, you can help us continue providing excellent care to women throughout the state of North Carolina by participating in our virtual fundraiser Power of Pink!

Although this year might look different from the last, but that doesn’t mean the fight against breast cancer takes a break! We will use funds raised through this campaign to help patients experiencing breast cancer, and our clinical needs to serve them.

UNC Lineberger Comprehensive Cancer Center is home to one of the nation’s premier breast cancer programs. This exceptional program exemplifies the interdisciplinary team approach, not only in the high quality, compassionate care that women receive at the UNC Breast Center, but also in the program’s broad-based, integrated, and innovative research that will reduce the burden of breast cancer.

Today, an estimated three million women are living with breast cancer, more than ever before in our history. Since the mid-1970’s we have made spectacular progress in breast cancer early screening, treatment, and prevention. Because we have used research to develop, test, and use new approaches, almost 90% of all women live at least five years following a breast cancer diagnosis

“I am passionate about the chance to raise money for a cause that hits so close to home for me. I would love to give back to the amazing hospital that treated me, breast cancer research in general, and patient funds for those that are diagnosed with this disease and might not have the financial ability to treat it.

I’m choosing to celebrate my life and advocate for others.”

–Meghan Richbourg, breast cancer survivor


Start a fundraising page, customize your narrative, and add pictures. Give friends and family an idea about why you are fundraising for Breast Cancer Awareness Month, specifically why UNC Lineberger and the N.C. Cancer Hospital are important to you.

Start Fundraising

Create a list of friends and family members you want to join you in your fundraising efforts. Send them an email or reach out to them on social media. Our office will provide you with a mini-social media toolkit to help you amplify your voice on social media. While the minimum fundraising goal is $250, for individuals, we encourage participants to raise their individual goals and think about a stretch amount.

Helpful Resources


For more information, please contact:

Elizabeth Rubio
Director of Special Events and Community Partnerships
UNC Lineberger Comprehensive Cancer Center
(919) 445-4204