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CHAPEL HILL, N.C. – In the world of fast food, it all comes down to speed, delivery and quality. The world of sports is much the same. Put the two together, and you’ve got a great defensive strategy…against cancer.

Hardee’s donates $50 to UNC Lineberger for each touchdown made by the Tar Heels football team in regular season and bowl games. A $25 donation is also made to UNC Lineberger for every 3-point shot made by a UNC men’s basketball player at all regular season games, both home and away.

Since 2009, Hardee’s has contributed close to $25,000 to UNC Lineberger, and the franchise will continue its efforts through the 2010 season.

“Whether on the basketball court, in our research labs, or working on behalf of patients at the N.C. Cancer Hospital, teamwork is a top priority at UNC,” said Earp. “Hardee’s support of cancer research at UNC Lineberger and at the N.C. Cancer Hospital benefits people from across North Carolina who, like our team, fight cancer every day.”

Charlotte Smith

During the January 31, 2010 UNC men’s basketball home game against Virginia, Mike Boddie, president of the restaurant division at Boddie-Noell Enterprises, and Bill Boddie, president and chief executive officer of Boddie-Noell Enterprises, presented a check for $6,450 on behalf of Hardee’s to Dr. Earp for UNC Lineberger.

Just prior to the check presentation, former UNC All-American and current women’s assistant basketball coach Charlotte Smith participated in Hardee’s Shoot Out Against Cancer to increase the amount of money donated by Hardee’s. Making four free throws worth $500 each, Smith’s efforts added $2,000 to the total donated to UNC Lineberger.

“This was a huge success for Hardee’s in 2009 so we were excited to continue it again this season,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises. “We want to give Tar Heel fans a bigger reason to cheer when their team scores. Hardee’s has deep North Carolina roots so teaming up with Tar Heel Athletics in support of the UNC Lineberger Comprehensive Cancer Center was a natural fit.”