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Katy Jones has been hired as director of communications and marketing for the UNC Lineberger Comprehensive Cancer Center, effective August 19, 2013.

She has more than a decade of communications and marketing experience in the health and research sectors. Most recently, Jones was communications director at UNC’s Active Living By Design, a national program office of the Robert Wood Johnson Foundation housed within the North Carolina Institute for Public Health. Prior to that, Jones worked in corporate marketing at a management consulting firm after serving as marketing manager for the UNC Highway Safety Research Center.

Her expertise includes internal and external communications, marketing strategy and program implementation, media relations, special events marketing, and crisis communications. She also has extensive experience in developing and managing social media platforms, with skills in web analytics and content marketing strategy.

Jones earned her bachelor’s degree in Journalism and Mass Communication from UNC-Chapel Hill, graduating with high distinction and has completed a graduate certificate in project management from Western Carolina University.

Date: Aug. 21, 2013