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Power of Pink UNC Lineberger Comprehensive Cancer Center

This October, join local businesses and individuals as we raise funds during Breast Cancer Awareness Month. This year, we will focus our efforts on raising funds to support UNC Lineberger Comprehensive Cancer Center’s metastatic breast cancer program.

UNC Lineberger is home to one of the nation’s premier breast cancer programs. This exceptional program exemplifies the interdisciplinary team approach, not only in the high quality, compassionate care that women receive at the UNC Breast Center, but also in the program’s broad-based, integrated and innovative research that will reduce the burden of breast cancer.

Support the Campaign

UNC Lineberger and metastatic breast cancer

UNC Lineberger has an unparalleled track record of conducting innovative research that generates actionable insights into the genetic and genomic underpinnings of breast cancer. The cancer center currently has 23 metastatic breast cancer clinical trials open, offering patients the opportunity to partner in the investigation of new and novel therapies.

UNC Lineberger faculty also spearhead several non-clinical metastatic breast cancer studies, including registries in metastatic breast cancer and brain metastases. They also are conducting innovative studies focused on the differences between the initial breast cancer and the metastasis.

Improving metastatic breast cancer outcomes

Today, an estimated 3 million women are living with breast cancer, more than ever before. Over the past 50 years, we have made spectacular progress in breast cancer early screening, treatment and prevention. Because we have used research to develop, test and use new approaches, almost 90% of all women live at least five years following a breast cancer diagnosis.

However, despite significant advances in the diagnosis, treatment and prevention of breast cancer overall, an estimated 40,000 people in the U.S. will be diagnosed with metastatic breast cancer this year, and only one in four people with metastatic breast cancer live five years or longer following their diagnosis.

That’s why starting on October 1, we will launch Power of Pink 2021 to raise funds to support research for metastatic breast cancer – a complex, confounding disease with no curative treatments.

Throughout the month of October, we’ll provide ideas and support for you to make your personal fundraising page successful. We’ll help you engage your friends, family, neighbors and coworkers. Together, we hope to find a way to diagnose metastatic breast cancer sooner and treat it more effectively. And together, we’ll work toward the goal to provide cures and prevent it from occurring.

You can help us continue providing excellent care to women throughout the state of North Carolina by participating in our virtual fundraiser, Power of Pink.

Get Involved

For more information on how to get involved with UNC Lineberger’s Power of Pink, please visit


Start a fundraising page, customize your narrative, and add pictures. Give friends and family an idea about why you are fundraising for Breast Cancer Awareness Month, specifically why UNC Lineberger and the N.C. Cancer Hospital are important to you.


Recognize someone who is fighting breast cancer, or helped you during your struggle.

Start fundraising

Create a list of friends and family members you want to join you in your fundraising efforts. Send them an email or reach out to them on social media. While the minimum fundraising goal is $250 for individuals, we encourage participants to raise their individual goals and think about a stretch amount.


For more information, please contact:

Elizabeth Rubio
Director of Special Events and Community Partnerships, UNC Lineberger Comprehensive Cancer Center
(919) 445-4204