UNCCN Social Media Policy

This is the current social media policy for use of social media by the UNC Cancer Network.

Social media icons.

Who

A single voice is preferred in all online interactions. Currently, Tim Poe and Mary King will provide that consolidated voice to monitor, update and post on UNC Cancer Network's social media accounts. Efforts need to be made to ensure that all UNCCN social media venues reflect this single voice  

Content 

UNC Cancer Network uses social media to highlight its own material, including programs, blogs, newsletters, new content to the Web site, reports and other UNC Cancer Network resources. All posts from the UNC Cancer Network shall be consistent with the organization's Mission, Vision, and ValuesAll posts from the UNC Cancer Network will be from trusted sources. These include UNC and UNC Health Care media outlets, nonprofit associations, nonprofit publications and social media experts.  

Frequency Goals

    • Twitter: One to five tweets per week.  
    • Facebook: One to five posts per week.  
    • Instagram (pending): One to five posts per week.  
    • LinkedIn (pending)One to five posts per month. 

Tracking Interactions and Evaluating Success 

The UNC Cancer Network should track its interactions whenever possible on all social media by using the available technology. Currently, this technology includes:  

    • Hootsuite (pending) for tracking clicks from Twitter and Facebook posts. 
    • Facebook Page Insights for tracking interactions and demographics.  
    • Google Analytics (pending) for tracking referrals to sites 

Confidentiality

Employees shall not post confidential information regarding UNCCN, LCCC, SOM, or UNCH on UNC Cancer Network and personal social media accounts. This includes financial information, legal matters, organizational internal strategies, campaign benchmarks, unreleased advertising or promotions, internal processes or methodologies, circulating rumors, or personal information of colleagues or members. Employees posting on behalf of UNC Cancer Network are to respectfully and professionally represent the organization, adhere to the terms and conditions of any third-party sites, and take full responsibility for their communication.