Aim 1. Develop potentially impactful theory-driven communication themes for reducing little cigar and cigarillo (LCC) use among young adults.
Aim 2. Test social media digital ad design features and messaging to identify ads that maximize attention and engagement among young adult LCC users.
Aim 3. Conduct a RCT to determine effectiveness of digital campaign ads with enhanced design features in promoting increased quit intentions among young adult LCC users.