Director of Cancer Marketing and Communications Strategy
UNC Lineberger Comprehensive Cancer Center and UNC Health
I oversee the strategic direction and execution of initiatives with the goal of advancing our organization’s mission as it relates to comprehensive cancer care and research.
Key responsibilities include:
- Responsible for developing and implementing the overall cancer marketing, brand, and communications strategy for UNC Lineberger Comprehensive Cancer Center and UNC Health Cancer Care.
- Development and execution of integrated marketing and communications plans designed to promote our cancer services and research, initiatives, and achievements while fostering engagement with key stakeholders including patients, caregivers, healthcare providers, researchers, and the broader community.
- Oversee external communications efforts, ensuring that our messaging is clear, consistent, and impactful across various channels.
- Coordinate integrated marketing and communications efforts across departments to enhance messages and initiative impact, ensuring cohesive strategies that support organizational goals in cancer care and research at UNC.
