October 2, 2019
NCI awards Noar $1.4M to measure impact of tobacco prevention advertisements
The National Cancer Institute has awarded a three-year, $1.4 million grant to University of North Carolina Lineberger Comprehensive Cancer Center researcher Seth M. Noar, PhD, to conduct studies that will help improve the effectiveness of tobacco prevention advertisements for adolescents. Specifically, Noar and his collaborators will develop new metrics to gauge the effectiveness of tobacco …