Branding
Brand Guidelines for UNC Lineberger Comprehensive Cancer Center
Our UNC Lineberger brand is reinforced by maintaining a consistent message, tone, and visual style across all communications.
The marketing and communications team at UNC Lineberger plays a key role in enhancing and promoting the brand, and every member of our community helps shape and sustain our shared narrative as brand ambassadors.
Consistency in branding helps UNC Lineberger maintain a strong, recognizable identity. Whether you’re creating presentations, marketing materials, or digital content, following these standards ensures alignment with our mission and professional image.
These updated guidelines maintain our alignment with the university brand architecture released Nov. 2025.
Questions and Support
If you have specific questions about the new guidelines or usage, please email Erin Sommer, erin.sommer@unchealth.unc.edu.
If you need additional support from a communications or marketing standpoint, please complete our project intake request form.
- Consistency across platforms: Ensures uniformity in messaging and visuals across various media, reinforcing the center’s identity and credibility
- Professionalism: Enhances the center’s image as a leading institution in cancer care and research, fostering trust and respect among all audiences
- Efficient communication: Streamlines the creation of marketing materials, utilizing clear standards and templates
- Alignment with UNC School of Medicine branding: Maintains coherence with the University and SOM’s overall branding strategy, strengthening the center’s association with them
- Audience trust and engagement: Creates a recognizable and reliable brand presence that can positively influence decisions and interactions
- Research and academic recognition: Facilitates the clear presentation of research and academic contributions, supporting the center’s reputation in the academic and research community.
Brand Elements & Resource Library
Find information and downloads for specific elements in the UNC Lineberger brand elements library.
If you’re collaborating with a graphic designer to develop new UNC Lineberger branded materials, please share these updated guidelines with them for reference and consistency.
View Brand Guidelines Overview Document
Our Name
Find information and examples of specific references to UNC Lineberger and affiliated entities, as well as references to specific departments.
Our Story
Find background information on UNC Lineberger, including approved boilerplates.
Design Guidelines
Find information on colors, fonts, photography, templates, and communications guidelines for UNC Lineberger.
Logos
Find the approved, official versions of the UNC Lineberger logo and logo usage guidelines.
Services and Support
The UNC Lineberger Communications and Marketing team provides service and guidance in the areas of: logos and branding, news and media coverage, media training, publications, and web services.