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Brand Guidelines for UNC Lineberger Comprehensive Cancer Center

Our UNC Lineberger brand is reinforced by maintaining a consistent message, tone, and visual style across all communications.

The marketing and communications team at UNC Lineberger plays a key role in enhancing and promoting the brand, and every member of our community helps shape and sustain our shared narrative as brand ambassadors.

The cancer communications and marketing team worked with UNC Creative to create updated brand guidelines specific to UNC Lineberger (launched winter 2024). These updated guidelines maintain our alignment with The UNC School of Medicine while giving Lineberger a distinct appearance that sets us apart, yet still allows us to feel like part of the family.

If you’re collaborating with a graphic designer to develop new UNC Lineberger branded materials, please share these updated guidelines with them for reference and consistency.

View Brand Guidelines Overview Document

Questions and Support

If you have specific questions about the new guidelines, usage or need additional support from a communications or marketing standpoint, we are here to help.

Our team is working on a new intake process to better streamline and prioritize our work and the requests we receive. In the interim, please email Erin Sommer (erin.sommer@unchealth.unc.edu) or Bill Schaller (bill_schaller@med.unc.edu) with questions or to initiate a new request from our team.

  • Consistency across platforms: Ensures uniformity in messaging and visuals across various media, reinforcing the center’s identity and credibility
  • Professionalism: Enhances the center’s image as a leading institution in cancer care and research, fostering trust and respect among all audiences
  • Efficient communication: Streamlines the creation of marketing materials, utilizing clear standards and templates
  • Alignment with UNC School of Medicine branding: Maintains coherence with the University and SOM’s overall branding strategy, strengthening the center’s association with them
  • Audience trust and engagement: Creates a recognizable and reliable brand presence that can positively influence decisions and interactions
  • Research and academic recognition: Facilitates the clear presentation of research and academic contributions, supporting the center’s reputation in the academic and research community.

Brand Elements & Resource Library

Find information and downloads for specific elements in the UNC Lineberger brand elements library.

Our Name

Find information and examples of specific references to UNC Lineberger and affiliated entities, as well as references to specific departments.

Our Story

Find background information on UNC Lineberger, including approved boilerplates.

Logos

Find the approved, official versions of the UNC Lineberger logo and logo usage guidelines.

Ribbon Spirit Mark

Learn more about the ribbon foot, which is the spirit mark and a registered trademark of the UNC Lineberger Comprehensive Cancer Center.

Colors

Find information about color use in print, web and digital applications.

Fonts

Find information about font use in print, web and digital applications.

Templates

Find templates for use in materials promoting UNC Lineberger, including a research poster template, PowerPoint template and letterhead.

Photography

Guidelines for using photography in materials related to UNC Lineberger.

Communications Guidelines

Find guidelines for internal and external communications at UNC Lineberger Comprehensive Cancer Center.

Services and Support

The UNC Lineberger Communications and Marketing team provides service and guidance in the areas of: logos and branding, news and media coverage, media training, publications, and web services.